During your time on the web, you've more than likely come across an infographic or two on your journey through cyberspace.

If you're like most people, these graphics that present information in a visual format are much easier to digest than blocks of text. The human brain is wired to process visual information. It's hardly surprising, then, to learn that the average web user will read only 28% of the text content on any given web page!

As a result, the need for your business to adopt infographics as part of its search engine optimization (SEO) campaign should be clear. With engaging visuals that have value to the end user, you'll boost your search engine rankings and keep your customers coming back for more.

Still not convinced that regularly producing infographics can add a much-needed boost to your business' web development, web design and SEO campaign? Here's a look at three little-known advantages of the infographic:

Infographics are memorable
As stated before, the human eye is more likely to stay put on an image than it is on a monochrome block of text. By combining images, colors, movement and content, you can ultimately improve your website design's metrics by keeping people on your page longer. Humans are also more likely to remember visual information more than information we've read. When the average website has less than 10 seconds to make an impression on a user, this is key.

Infographics are shareable
Another huge benefit of the infographic is its ability to be shared among web users on their social media pages. Most infographics come with embed codes that users can copy and paste to their pages, generating an automatic link between your website and theirs -- another good thing for your SEO rankings. As a result, infographics are much more likely to reach the coveted viral status than text content.


Infographics are mobile-ready
Did you know that 40% of web users will choose a different search engine result if the first one listed isn't equipped with mobile web design? Infographics today are typically designed to adapt to the the device on which they're being viewed, making them especially equipped to be viewed by mobile users. Last year, mobile web use surpassed desktop use for the first time. You can't afford to miss out on this massive audience.

Have any other questions or thoughts about how infographics can aid your business' search engine optimization plans? Share with us by simply leaving a comment below.