search engine optimization

Search engine optimization can be an especially powerful tool with a little bit of dedication and persistence. However, it is much more than just keyword stuffing, and more about creating quality onsite content. The goal of content on your web page is more about piquing your customer's interest and giving them helpful information and considering that users will only read slightly more than a quarter of the content they see on the web page, you want to make it good! Here are some IT support analyst-approved tips on how to create the best onsite content to boost your SEO.

1. Know exactly who you're writing to
It is important to know your audience so you can write information that is relevant and easy to understand. If you are unsure, always assume they are complete beginners, and start out by writing introductory articles. Some good ideas include the 101s of X, X for beginners, a glossary of X, and what to know before investing in X. After writing these, you can easily move up to more experienced content.

2. Keep a FAQ section in your website
Your potential customers will most likely have a lot of common questions if they are new to your site. So to make it easier, keep a separate tab for FAQs. Doing so will also boost your search engine optimization because you will most likely be incorporating crucial keywords to your business/services.

3. Don't be afraid of pictures
Many users think that pictures won't add to their search engine optimization plans because pictures don't contain any keywords. But, pictures are actually worth a thousand words! Having pictures and other forms of media on your site can be especially beneficial not only for giving the customer more context and information but because they look enticing. And the more updated your website looks, the more intrigued customers will be, and the longer they will stay!

Follow these tips, and your onsite content will soon flourish! If you are in need of any networking consulting or interested in learning more about SEO in Buffalo, contact our IT support firm today.