When you think of the two simple words "Pokemon Go," you may be thinking of millennials running the streets late at night, driving their cars into trees, and spending more time on their phones in order to catch them all. But what many don't know is that Pokemon Go is more than just an average mobile application, but more of a technology phenomenon.
And depending on how you feel about Pokemon and millennials, it's a harbinger of things to come.
Brave New World: Pokemon Go and the Future of Mobile Computing
Worldwide revenue from mobile applications is estimated to bring in about $35 billion, a number that has surely grown since the July 7 release of the game. Even though as of June 2014 there were 75 billion mobile apps downloaded from the Apple store, Pokemon Go boasts an incredible 75 million downloads in less than a month. One week after its launch, it surpassed Twitter in amount of daily users, Tinder for daily installations, and Facebook for average daily engagement by mobile phone users. And it is all thanks to cloud computing.
In simple terms, Pokemon Go creates an augmented reality world where Pokemon characters pop up in real world areas and entice Pokemon trainers to get off the couch and go into their neighborhoods to find them. The technology behind the app comes from Niantic Labs, a brainchild of the technology gurus at Google, Alphabet, Nintendo, and The Pokemon Company.
This new company seems to be taking quite a different approach to their cloud based network, rather than developing their own like social media platform Facebook, they are choosing to rent the cloud services from a large, scalable server with locations globally. To get themselves started, Niantic did rely on their Google partner's cloud based network for IT support.
This cloud reliance is helping to develop the app as a social media and marketing platform. Because the Pokemon characters are randomly dispersed throughout town, they end up at different businesses, restaurants, even churches. Already, savvy retailers are inserting themselves into the game by purchasing specific animals that pop up at their shop. One pizza place owner said he witnessed a 75% growth in revenue since paying a measly $10 dollars to lure 12 characters to his establishment. This just further confirms Forbes magazine's prediction that four out of five small businesses will soon rely on a cloud based network for efficiency and accessibility.
Overall, Pokemon Go brings interactive web development right into the hands of users worldwide. It also shows how cloud computing is changing our lives in surprising, Pokemon-related ways. The application will only grow from here, so ask yourself will you be able to catch them all?
In 2013, there were approximately 82,000 malware threats per day, and the numbers have only grown since then. Viruses and malware on computers and other electronic devices can not only be detrimental to the device itself, they can worm their way through a whole network.
If you're concerned about viruses on your devices, there are a few simple ways you can avoid them. Here are five tips to help you keep your electronic devices safe!
Invest in Quality Antivirus Software
According to a recent report, over 20% of malware ever created was during the year 2013. But just as malware and viruses have evolved, so have antivirus web services. Pro-grade antivirus programs update frequently throughout the day, protect against a wider range of threats, and enable custom protective features.
Disable Auto Run
Many viruses work by attaching themselves to a drive and automatically installing themselves on any other media connected to that system. As a result, connecting any network drives, external hard disks, or even thumb drives to a system can result in the automatic propagation of such threats. So all of those programs that pop up upon starting your computer? They could be dangerous.
Don't Click Suspicious Links
Any IT support company will be able to tell you this. If a link looks suspicious, leave it alone. Received a strange notice from your internet or cable provider? Call them before you do anything to ensure that they did, in fact, send the message. If they didn't, send it straight to the trash.
Choose Apps Wisely
Just as your computer can suffer the effects of viruses, so too can your smartphone. As of June 2014, over 75 billion mobile apps had been downloaded from Apple's app store. If the app you want doesn't look credible, report it and do not put it on your phone.
Invest in Network Assessments
If you're running a network of computers, you should contact an IT support firm for regularly scheduled network assessments. These assessments can diagnose issues with your network of devices, as well as help you prevent dangerous situations in the future.
Keeping your devices safe should be your top priority. A shocking two million Adobe users employed unsecured passwords, such "123456," among others, which only serves to increase the risk of potential infection. Don't let your devices fall victim to viruses.
For any business owner, it is imperative to stay safe online. An entire system can be put in jeopardy by one careless user, so it is important to stay up to date when it comes to cyber security protection. Here are some tips that can protect you from cyber threats and help you become more vigilant online.
1. Understand that you can be a target
Never trust that you are protected from all threats. Cyber threats are real and will target anything in their path if there is not adequate protection. And while there are many smart steps to take to safeguard your business, no one is ever completely safe online.
2. Protect yourself from malware
Malware can be a powerful threat, and can cause you to lose important files and data. And this threat is growing; 20% of all existing malware was created in 2013, with an average of 82,000 threats per day. In case your system gets hacked by a virus, it is important to invest in quality data backup and recovery plans, along with discussing your options with a network disaster recovery planning company.
3. Practice good password management
As a rule, your password should have an uppercase letter, a special character, and a number included for extra security. The password should be something unique! Insecure passwords are one of the top culprits for a cyber hack, and in a survey of 38 million Adobe users, nearly two million accounts used the insecure password of 123456. You do not want to have a password that is easy to guess!
4. Be careful clicking links and attachments that come in emails
Generally, you should immediately delete any emails that come through from a sender you do not recognize. If you accidentally open the email, do not click on any attachments or links.
5. Be aware of what you plug into your computer
Your data can be threatened by infected hard drives, CDs, and even smartphones.
6. Be cautious of what you post on social network platforms
Cyber criminals can gain a wealth of information from what you post on social media, including where you are located, or when you are away from the office. You never want to make yourself vulnerable to cyber predators.
To ensure you have gone to all the lengths you can when it comes to security online, make sure to talk to a expert and have a cyber security assessment done on your system for your protection. The MVP IT support specialists are experts in security solutions and are able to help you with all of your cyber security needs.
No matter your line of work these days, computing and connectivity are likely large components of your business functioning. Often, our most sensitive materials and documents are stored on networks or cloud computing systems -- but we don't always take the proper protective measures required to keep them safe and secure.
One survey of 38 million Adobe users, for example, found that two million people used the obvious and insecure account password of "123456." You're not doing your company or your clients any favors by putting them at undue risk for hacker or malware attacks. In 2013, there were a reported 82,000 new malware threats per day, on average.
However, hackers and malware aren't the only things you should be guarding your information against. An unexpected network outage due to lost power, weather conditions, cable failure, or other causes could result in heavy damage and lost files. Protect yourself now before it's too late by setting up a network disaster recovery plan.
If you don't have a designated IT support system of your own, you can hire an outside firm to run network security assessments for your business and help set in place a network disaster recovery plan.
These plans often include extensive data backup and recovery options with off-site locations in case of an emergency. They'll also help you sort out the most important files and documents for safekeeping and test your entire plan before disaster hits to make sure that you're ready to handle anything Mother Nature or web hackers try to throw your way.
Experienced IT firms already understand what kinds of threats you're likely dealing with. Some estimates suggest that 20% of all malware was created in 2013 -- so experts know how to prevent them from hitting you before they even get the chance.
It's always better to be safe than sorry. Network disaster recovery planning is vital for any company that regularly deals with computing. Find IT network consultants you can trust to get a recovery plan in place, to help you anticipate potential threats or disasters, and to be there in case of an emergency.
There's no doubt about it: using technology of some sort is pretty much unavoidable these days, particularly for businesses that want to maximize efficiency -- and profits. Whether it's a simple email client, an e-commerce portal, or proprietary software, tech connects employees and clients, makes information easily available, and stores important data and information. But what happens if there is an accident, and your data disappears. What would you do?
For any business owner who plans on using the Internet for work purposes, it is crucial to invest in data backup and recovery. Here are some reasons why.
First off, data can disappear through a couple different ways.
Malware, aka computer viruses, are incredibly dangerous. Unfortunately, it is easy to accidentally access one as there were on average 82,000 new malware threats per day in 2013 and that number is only expected to grow. One-fifth of all malware that has ever existed was created in 2013, so these viruses are constantly changing to meet new restrictions.
Sometimes no matter how experienced a worker you may be, there will be accidents. This is why you should always invest in a network disaster recovery planning company to handle all back up disaster recovery.
There could be a power outage, a flood, or a snowstorm that can cause your computers to go awry. These in addition to sudden hardware failures account for the majority of data breeches.
Why invest in data backup and recovery?
Getting your business protected should be on the top of every business owner's to do list. Here's why.
Peace of mind: Business owners do many different tasks at once. One less thing they will have to worry about is the hassle of backing up their important data. Peace of mind in the workplace will lead to less stress in the long run.
Protect your clients: Your clients put trust in you to give them the services they pay for. If you loose their data, it could lead to a potential nightmare situation.
It is easy: One way to ensure you have the proper data backup and recovery is through cloud computing. With 82% of enterprises already utilizing this method, it has proven to be successful for many companies big or small. All you need is a cloud readiness assessment, and you are good to go!
Don't skimp on your data backup and disaster recovery. Contact the experts at MVP Network Consulting today to protect yourself!