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search engine optimization

Struggling to draw more visitors to your business website? This is a problem facing many small businesses today. What you need is to optimize your site for search engines to boost your web presence. Search engine optimization can be tricky, but here are a few simple tips to get you started.

  • Identify your target audience
    When it comes to marketing, identifying your target audience should always be your first step. Who are you trying to appeal to? What is your typical customer looking for? What are their online behaviors? The more you understand your audience, the easier it will be to grab their attention.
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  • Use a variety of keywords
    Once you’ve identified your customer’s needs and behaviors, you will be able to figure out what they’re searching for online. Search engine optimization depends heavily on keywords. You need to know which keywords they’re searching for in terms of your business and which of those words you can rank on. Don’t stick to just one important keyword, either. Make sure you’re using a well-rounded approach that incorporates all relevant keywords and phrases.
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  • Blog well and blog often
    You can’t just throw keywords around carelessly. Use your keywords in the proper context in your blog posts. Blogging is one of the most important things you can do to boost your SEO strategy. A recent study from Hubspot revealed that small and medium-sized businesses with blogs received about 55% more traffic than those without blogs. Additionally, businesses that increased their blog posting from five articles per month to eight articles per month nearly doubled their leads.
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  • Build a well-designed, mobile-friendly website
    Studies show that 40% of Internet users will move on to a different search result if the first website is not mobile-friendly. If your bounce rate is high, you’re going to lose traffic and even hurt your SEO ranking. Today, more and more people are accessing the Internet via mobile devices. Make sure you are always adapting to changes in technology.
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  • Consult an expert on SEO solutions
    If you’re not a digital marketing expert, it’s better to rely on an SEO company for their professional search engine optimization services. SEO is complicated, time-consuming, and requires a lot of research and marketing industry know-how.

 

If you’re looking for SEO services in Buffalo NY, contact MVP Network Consulting today. They offer services in digital marketing, cloud computing, VoIP communications, and more.

 

cloud based network

Cloud computing is a practice that is usually surrounded by plenty of myths and false information. After all, with a name like the cloud, many users don't understand what to think! So check out the following myths in order to prevent any further misunderstandings.

Myth: Using a cloud based network is all about the money.

While cloud computing services can save you money, it is not the only reason why numerous businesses choose this method of storage. Some of the benefits include easy access for employees, increased security, and document sharing.

Myth: All clouds are treated the same.

This is not true. Some low-quality IT support services like to brand their storage options as being in the cloud, when in fact they are not. Some quote-unquote "clouds" are not nearly as highly protected as they should be, which increases your risk for a data breach. So if you are investing in an IT consulting company, make sure they are a reputable service that labels products for what they actually provide.

Myth: The cloud is becoming stagnant.

False! Worldwide, cloud based networks are becoming more and more reputable and popular. They aren't going anywhere anytime soon; in fact, by 2018 more than 60% of businesses will have at least half of their infrastructure on cloud-based platforms.

Myth: You can use your cloud based network to store just about everything.

While your documents will be protected under the cloud, as always there are some documents you should keep physical files of. This includes tax records, pay stubs, Social Security numbers, and any other information that can be used to steal an identity.

Myth: The cloud is less secure and more expensive than having your documents on premises.

False! Not only is storing your information on a cloud based network extremely secure, doing so provides immediate access for all your employees. Plus, utilizing the cloud is an easy way to save money as you will not have to invest in document shredding or any safes within your office.

Interested in moving to the cloud? Contact MVP, your one stop shop for cloud computing in Buffalo.

cyber securityWith the recent stories of large retail chains Target and Home Depot suffering from cyber attacks, business owners across the nation have become more vigilant of their data backup and recovery. However, it is easy for many small business owners to believe their business is safe from cyber hacks and that larger enterprises are more at risk for data breaches. This is, in fact, false. Cyber security for small businesses is just as much of a threat as it is for their larger competition. In fact, one study from 2013 shows that there was an average of 82,000 new malware threats each day, a number that has only grown in the past three years.

In order to prevent security catastrophes, here are four things any small business owner should know about cyber security.

Ignorance can be bliss

Simply put, hackers cannot steal what you do not have. Sometimes, it's better to store less data than you need, so there's less of a risk. The goal is to only store data as long as you have a legitimate business need. Remember to never be careless with your client information, as those who are can be charged by the Federal Trade Commission.

Protect the important data you have to keep

There will always be data that you cannot get rid of. In this case, it is important to put your company through a network assessment while investing in network disaster recovery. These procedures will make sure that your company is as protected as possible while ensuring only select employees have access to the actual data.

Employee education

Human error is one of the leading causes of cyber security. The easiest way to prevent this is by educating your employees in the proper way to act online. At the very least, your training should include the importance of protecting data, the procedures needed to protect your company's data, and how to recognize the signs of a data breach.

Invest in the basics

It can be easy to become overwhelmed when preparing your business against a cyber hack. However, it is important not to forget the basics when it comes to securing your company. Don't forget to protect your computer systems, install anti-virus and anti-spyware software, and use spam filters as an extra level of protection.

It is important to invest in cyber protection for any size business. To get started, contact the professionals at MVP today.



In an age when we increasingly rely on things like computers and smartphones, it only makes sense that cyber security should be a big concern. While it's the job of IT support companies to provide these services to businesses, it's also important that you practice good cyber security habits on your own. That's because even the smartest cyber security systems on the planet can be completely undone by basic human error.

And with every year that goes by, the dangers of "cyber" get even scarier. Just because 20% of all the malware in existence today was created in or after 2013 doesn't mean it isn't going to harm your 2016 computer or phone. If you want to keep your machines and your small business safe, practice these dos and don'ts of business cyber security.

DO: Use Hard-to-Guess Passwords
The more obscure the password, the better. While it should still be something you can remember, try not to go for things like your first address, school, or your birthday. If you can think of an inside joke or reference, you'll probably be more prepared to pass a cyber security assessment. Not only that, but you should regularly change these passwords throughout the year.

DON'T: Leave Password Information Lying Around
No matter how obscure your password is, if you leave your password sheet open on your computer or lying around somewhere in the office, you're not practicing good cyber security protection. These documents should always be on your person or in a safe location.

DO: Use Different Passwords for Different Accounts
If someone guesses your password from one account, they shouldn't be able to get into any of your other accounts do. Change up your password completely or make variations between accounts to ensure all of your profiles are secure.

DON'T: Click Untrusted Links
If a link looks suspicious to you, don't click on it. A great way to discern the difference between trusted websites and scams is to search for reviews. If you find bad reviews, don't click. Also, be especially cautious on links you find in emails from strangers.

DO: Destroy Information Properly
While IT support companies might keep your technology secure, it's important for you to remember to keep your paper information secure, too. At maximum, you should keep important documents like taxes and big receipts for a year and then shred them before putting them in the garbage.

In truth, cyber security and paper security go hand in hand. If you practice these good habits, you should be looking at a secure and spam-free future.

learn about cloud computing

Every business, no matter the size, should learn about cloud computing. Cloud computing can be beneficial to companies of every size, as a cloud-based network can help boost their business success in many different ways. Here are the top six reasons any business should invest in cloud computing.

The cloud helps collaboration
By using a cloud based infrastructure, your employees will be able to connect with each other no matter where in the world they are. Your data can be accessed from anywhere at anytime, which boosts collaboration. Multiple different teams will be able to work together without any problems.

The cloud drives better consumer engagement
Not only can your employees easily access information with the cloud, they will be able to easily engage with their customers. Don't underestimate this benefit. Better consumer engagement leads to a higher customer conversion, and cloud computing is often seen as one of the easiest ways to tighten relationships with your clientele.

The cloud is fast
You will never have to worry about slow processing speeds when retrieving your data ever again! A cloud-based network is known for its speed, making your employee's jobs easier and less stressful.

The cloud helps you with disaster recovery
Cyber security poses a huge risk to businesses every day. Investing in a secure, cloud-based network is the easiest way if something happens and your files are lost. A cloud can protect you against anything from a computer crash to a malware attack. All in all, an investment in cloud computing is an investment in cyber security protection.

The cloud gives you access to more advanced technology
One of the most important things you can learn about cloud computing is that this platform will easily be able to give you access to up and coming technologies. It allows smaller businesses to act more competitively with their larger competitors, as they will be utilizing the same infrastructure but with lower costs.

The cloud is growing
Right now, a full 82% of businesses and enterprises have a hybrid cloud strategy, and this statistic is only going to grow year after year. Why wouldn't you want to invest in a cloud-based network that will bring numerous benefits to your company?

What are you waiting for? If you are looking to learn more about cloud computing, contact our experienced professionals here at MVP today!

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