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cloud servicesConsider this -- one-fifth of all the malware that has ever existed was created in 2013. Worse, the rate of new malware development has only grown, meaning that it is more important than ever to protect yourself while using the Internet.

As cloud computing services become more and more available, cloud based networks are growing in popularity thanks to their ease of access and ability to store anything and everything. To protect yourself when using cloud services, follow these simple tips.

1. Be one with the clouds
First and foremost, make sure you understand the what cloud providers do. In simple terms, the cloud is an application that allows you to store files from anywhere and everywhere. Since it doesn't exist via a physical device, you can use any tablet, smartphone, or computer to access your files. Most individuals choose to use the cloud because of its storage capacity and its ease of access. However, these cloud services aren't always the most secure, which is why you should be vigilant whenever you upload information.

2. Do your research
As mentioned before, there are plenty of cloud computing solutions available to use. However, it is important to do your research so you know exactly what you are signing up for. Does your cloud automatically encrypt your files? Do they provide information to the government if requested? Do they own their servers or do they rent from another company? While some users may choose a lapse in security for convenience, make sure you are fully knowledgeable before you sign up.

3. Use secure passwords
While this may seem obvious, it is often overlooked. Make sure your passwords for each cloud application differ and be sure to include a special character, an upper case letter, and a number. The best passwords are almost impossible to guess, and most importantly, make sure they go through a two-step verification system in case they are guessed incorrectly.

4. Encrypt your files
If you are not specifically using an application that encrypts your files, you should consider doing them yourself. This way, you will have another added level of protection in case a hacker gains access to your information.

There is no such thing as too much protection when it comes to using your cloud services online. If you have any questions or are concerned about your security online, contact our IT services professionals today.

cloud computing solutions

It is no secret that we live in a technology-filled world. But with these technological innovations comes a higher risk for cyber crime and data breeches. In fact, security, cloud computing solutions, and mobile devices are the top three IT services business owners are focusing on over the next year. However, the new year is just around the corner and with that in mind here are some security trends that are set to take over in 2017.

IOT attacks will increase

IOT non-human devices with weaker security will increase as they are being used more and more in drones and botnets. While there is no easy fix for this problem as there are just too many weak security options on the market, experts are hoping the owners of these technologies will follow simple instructions, such as using complex passwords and keeping up with vendor updates to protect themselves and their sensitive information.

Ransomware will keep getting stronger

Gone are the days where a single virus would ruin one computer at a time. Cyber hackers are becoming more and more adept at carrying out larger attacks, so ransomware is on the rise. These virus strains are so powerful that they can wipe out all the information on thousands of computers at a time. Whats worse is that the majority of these strains are undetectable and cannot be prevented until it is too late.

Internal threats are on the rise

Unfortunately, human error is a huge security risk. Lack of training and proper precautions can compromise entire systems, including all of a company's important data. In order to prevent this, business owners can invest in anti-virus and backup solutions, while providing adequate training for all employees. Or, if that is too difficult, consider placing limits on who will have access to the important data.

In order to prevent the unexpected, it is important to utilize network consulting services and choose the right cloud computing solutions for your business. IT consulting will provide you with the right cloud services, so you never have to worry about losing important data or putting your client's information at risk.

If you are interested in finding out how cloud computing solutions can help to secure the infrastructure of your business, contact the professionals at MVP today.

it support company

Whether you run a small retail business or a massive ecommerce corporation, the holiday season can be the most wonderful time of the year. More so than any other season, it's important for your business to have satisfactory IT support during the holiday rush. A spike in web traffic and transactions are typically a good thing, but if your current IT services aren't up to the task, the consequences can can wreak havoc on your company's web presence -- and your overall sales.

That's why it's imperative that your IT support company understands the potential pitfalls your company's website could face this season and that they have the right solutions, should these incidents occur. Here are three of the top reasons why your retail business needs better IT consulting and support this holiday:

Revenue
In many industries, the holidays mean an increase in web traffic and sales. In fact, holiday sales often account for a significant portion of a company's revenue stream for the entire year. That's why it's so important that your website is functioning properly and is totally accessible on countless platforms. If customers are having trouble navigating your website or placing an order, they're going to look elsewhere for products or services. If something on your site isn't working the way it should, you need an experienced IT support company to tackle the issue before the rush.

Security
With increased spending comes the need for increased security measures, especially if you handle transactions online. Identity theft tends to occur a lot during this time of year, and small businesses aren't safe from attacks. In 2013, an average of 82,000 new malware threats occurred every day, and the numbers have only increased over the last few years. IT support companies can ensure that your website is secure and that any threats are taken down before they take over your system. If you fail to protect your customers and your business's sensitive information, the consequences can haunt you all throughout the new year.

Fast Fixes
If your server goes down during a peak time, that's bad news for your business. It's even worse if your IT support is on holiday, too. That's why it's so critical to have a competent IT support firm working for you. They'll be able to quickly diagnose and fix problems before a widespread outage takes down your bottom line. They can also advise you on the benefits of cloud computing services to make sure that your site doesn't experience frequent issues due to web activity that's unrelated to your site.

Are you getting enough out of your current IT support company? If not, now's the time to make a change. To find out more about our IT support for retail businesses, contact us today for a consultation.

search engine optimization

Whether we like it or not, the holidays are fast approaching. Now that Christmas and Hannukah are just a couple of weeks away, consumers across the nation are pulling out their wallets out and looking to spend.

So what does that mean for your small business? That you have to be as prepared as possible for the influx of consumers coming to your website! In order to handle all these potential customers, it is more important than ever to make sure your website is as optimized as possible and your search engine optimization is in tiptop shape. Here are some steps to take, to ensure your website and SEO solutions are both ready for the holidaysL

Start now rather than later!

Some business owners believe they don't have to worry about SEO until closer to the holiday season, but SEO is a long-term solution, not one that typically yields quick results. The holidays will fly by fast, so once you have chosen holiday specific keywords, write your onsite content and get it posted. The longer you wait to put those keywords into action, the less impact it will have on your website. You'll likely need to start making changes at least 45 days before a major holiday -- but if it's too late for your business this year, don't worry. You can still utilize other internet marketing solutions, like pay-per-click advertising.

Use holiday previews

It never hurts to hint at what is to come! This will create hype for your clients and encourage them to check back on your website regularly. Even if you have not completely finished your holiday prep, a quick sneak peak or sale announcements will add a buzzworthy value to your website.

Have an onsite audit

It is important to invest in routine network consulting services in order to make sure your site is performing the best it can. This includes checking the quality and quantity of your links, what keywords are ranking, and if you have shareable content. Plus, you will want to make sure you have a responsive web design, as 40% of consumers will abandon a web page if it takes more than three seconds to load. To complete an onsite audit efficiently, an IT support firm that specializes in search engine optimization will be able to work with you with all you need.

Keep an eye out for our next segment on search engine optimization tips for the holidays!

search engine optimization

Struggling to draw more visitors to your business website? This is a problem facing many small businesses today. What you need is to optimize your site for search engines to boost your web presence. Search engine optimization can be tricky, but here are a few simple tips to get you started.

  • Identify your target audience
    When it comes to marketing, identifying your target audience should always be your first step. Who are you trying to appeal to? What is your typical customer looking for? What are their online behaviors? The more you understand your audience, the easier it will be to grab their attention.
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  • Use a variety of keywords
    Once you’ve identified your customer’s needs and behaviors, you will be able to figure out what they’re searching for online. Search engine optimization depends heavily on keywords. You need to know which keywords they’re searching for in terms of your business and which of those words you can rank on. Don’t stick to just one important keyword, either. Make sure you’re using a well-rounded approach that incorporates all relevant keywords and phrases.
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  • Blog well and blog often
    You can’t just throw keywords around carelessly. Use your keywords in the proper context in your blog posts. Blogging is one of the most important things you can do to boost your SEO strategy. A recent study from Hubspot revealed that small and medium-sized businesses with blogs received about 55% more traffic than those without blogs. Additionally, businesses that increased their blog posting from five articles per month to eight articles per month nearly doubled their leads.
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  • Build a well-designed, mobile-friendly website
    Studies show that 40% of Internet users will move on to a different search result if the first website is not mobile-friendly. If your bounce rate is high, you’re going to lose traffic and even hurt your SEO ranking. Today, more and more people are accessing the Internet via mobile devices. Make sure you are always adapting to changes in technology.
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  • Consult an expert on SEO solutions
    If you’re not a digital marketing expert, it’s better to rely on an SEO company for their professional search engine optimization services. SEO is complicated, time-consuming, and requires a lot of research and marketing industry know-how.

 

If you’re looking for SEO services in Buffalo NY, contact MVP Network Consulting today. They offer services in digital marketing, cloud computing, VoIP communications, and more.

 

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