Search engine optimization can be an especially powerful tool with a little bit of dedication and persistence. However, it is much more than just keyword stuffing, and more about creating quality onsite content. The goal of content on your web page is more about piquing your customer's interest and giving them helpful information and considering that users will only read slightly more than a quarter of the content they see on the web page, you want to make it good! Here are some IT support analyst-approved tips on how to create the best onsite content to boost your SEO.
1. Know exactly who you're writing to
It is important to know your audience so you can write information that is relevant and easy to understand. If you are unsure, always assume they are complete beginners, and start out by writing introductory articles. Some good ideas include the 101s of X, X for beginners, a glossary of X, and what to know before investing in X. After writing these, you can easily move up to more experienced content.
2. Keep a FAQ section in your website
Your potential customers will most likely have a lot of common questions if they are new to your site. So to make it easier, keep a separate tab for FAQs. Doing so will also boost your search engine optimization because you will most likely be incorporating crucial keywords to your business/services.
3. Don't be afraid of pictures
Many users think that pictures won't add to their search engine optimization plans because pictures don't contain any keywords. But, pictures are actually worth a thousand words! Having pictures and other forms of media on your site can be especially beneficial not only for giving the customer more context and information but because they look enticing. And the more updated your website looks, the more intrigued customers will be, and the longer they will stay!
Follow these tips, and your onsite content will soon flourish! If you are in need of any networking consulting or interested in learning more about SEO in Buffalo, contact our IT support firm today.
Is your website easy to maneuver? Does it work across mobile platforms? Are you receiving regular traffic and traction? It's important to ask these and other questions since you're in business to succeed.
Were you aware that you have 10 seconds to make a positive impression on potential customers? In some cases, however, you may only have 3 seconds to make that first impression. According to eConsultancy, this is because 40% of your visitors may be abandoning your webpage if it takes longer than that to load.
Since there are even more users accessing the Internet via mobile devices such as smartphones and tablets, having a website that works across platforms is essential. A recent survey showed that 46% of mobile users experienced difficulties with web-page interactions, and 44% experienced difficulties with navigating website pages. You want their experience to be seamless, right?
When visitors are at your website, they want to know why they are there. Basically, this relates to your business purpose, mission, and what products and services you can offer them. Furthermore, since these potential customers rarely read more than a quarter of your website's content, you want that content to keep their attention. You also want them coming back for more on a regular basis.
You're probably aware that you need to have fresh content cycling through your website. If your visitors see the same content every time they visit, they may just take you out of their bookmarks. If you do cycle your content on a regular basis, and still aren't receiving much traction, you probably need search engine optimization services. When an SEO specialist provides you with SEO solutions, your website will have greater visibility. The result? You'll attract the types of customers that you want.
Are you making effective use of cloud services? If you're not sure, you may want to schedule a consultation to learn more about how cloud computing services can make a difference in your overall business operations. Depending on your business needs, there are a variety of cloud computing solutions available.
If you're not that familiar with cloud services yet, PC magazine explains it quite well. Basically, rather than storing your data and programs on your hard drive, they're stored on the Internet, according to this recent article.
If you would like to learn more about web development and cloud computing services, contact us today.
It's a new year, and a new year means new cloud computing trends. Cloud computing, which is the use of an online network to store, manage, and process data, is becoming more popular than ever. Clouds aren't gaining exposure solely in the digital marketing world either -- this technology can be found in basically every industry.
To stay up to date with cloud computing solutions, here are some cloud services trends to keep an eye on in 2017.
For a business to be successful in 2017 it has to have a great product or service, hardworking employees, and a strong emphasis on technology. Because technology is so vital to the success of business, IT consulting is more important than ever.
IT support companies are available for businesses that want to improve many aspects of their company that pertain to technology. Here are a few important reasons why you should work with professional IT support companies.
It's easy for anyone to be connected via mobile applications. The worldwide revenue from these apps is estimated at about $35 billion, and this is including the ever-popular social media sites Facebook, Twitter, Instagram, and LinkedIn, to name a few.
Social media is often seen as a casual tool for staying connected, but in reality it's crucial to building a professional web presence online. When used correctly, Search engine optimization and social media can be an incredible and helpful tool. Here's how.
1. Grows the number of followers you have
The number of followers you have greatly impacts your rankings. The more people who click on your website, the better! Plus small businesses have a little bit more of an advantage compared to mullion-dollar corporations in that Google can determine the quality of your followers. Even though quantity is not always the best when it comes to followers, it is incredibly easy to build your follower base with social media. By posting relevant articles, helpful tips, and open inquiries, you will soon have an interactive following which will share your information and help build your authority for potentially new followers.
2. Encourages external links
Social media encourages clicks to your website, which will diversify the backlinks you already have. Think of your social media accounts as a broadcast network, and the more viewers you have, the better! Your end goal is to improve your social reputation, which will in turn help you rank better within Google's algorithms as they will look for more authoritative websites.
3. Helps local SEO
Because you are a small business owner, it is important to think of your SEO solutions. What do you want to gain by investing in an SEO company and IT support? One SEO detail you need to focus on is local visibility, as you will want to attract viewers in your general location! Social media provides the perfect opportunity to engage your business within the local community, and by making updates whenever you are doing something in your town your viewers will be able to see it. After a while, this will go a long way in terms of boosting your local search engine optimization and more clients will come knocking at your door.
Looking to invest in search engine optimization services for your small business? Contact our specialists today!