It's easy for anyone to be connected via mobile applications. The worldwide revenue from these apps is estimated at about $35 billion, and this is including the ever-popular social media sites Facebook, Twitter, Instagram, and LinkedIn, to name a few.
Social media is often seen as a casual tool for staying connected, but in reality it's crucial to building a professional web presence online. When used correctly, Search engine optimization and social media can be an incredible and helpful tool. Here's how.
1. Grows the number of followers you have
The number of followers you have greatly impacts your rankings. The more people who click on your website, the better! Plus small businesses have a little bit more of an advantage compared to mullion-dollar corporations in that Google can determine the quality of your followers. Even though quantity is not always the best when it comes to followers, it is incredibly easy to build your follower base with social media. By posting relevant articles, helpful tips, and open inquiries, you will soon have an interactive following which will share your information and help build your authority for potentially new followers.
2. Encourages external links
Social media encourages clicks to your website, which will diversify the backlinks you already have. Think of your social media accounts as a broadcast network, and the more viewers you have, the better! Your end goal is to improve your social reputation, which will in turn help you rank better within Google's algorithms as they will look for more authoritative websites.
3. Helps local SEO
Because you are a small business owner, it is important to think of your SEO solutions. What do you want to gain by investing in an SEO company and IT support? One SEO detail you need to focus on is local visibility, as you will want to attract viewers in your general location! Social media provides the perfect opportunity to engage your business within the local community, and by making updates whenever you are doing something in your town your viewers will be able to see it. After a while, this will go a long way in terms of boosting your local search engine optimization and more clients will come knocking at your door.
Looking to invest in search engine optimization services for your small business? Contact our specialists today!
Consider this -- one-fifth of all the malware that has ever existed was created in 2013. Worse, the rate of new malware development has only grown, meaning that it is more important than ever to protect yourself while using the Internet.
As cloud computing services become more and more available, cloud based networks are growing in popularity thanks to their ease of access and ability to store anything and everything. To protect yourself when using cloud services, follow these simple tips.
1. Be one with the clouds
First and foremost, make sure you understand the what cloud providers do. In simple terms, the cloud is an application that allows you to store files from anywhere and everywhere. Since it doesn't exist via a physical device, you can use any tablet, smartphone, or computer to access your files. Most individuals choose to use the cloud because of its storage capacity and its ease of access. However, these cloud services aren't always the most secure, which is why you should be vigilant whenever you upload information.
2. Do your research
As mentioned before, there are plenty of cloud computing solutions available to use. However, it is important to do your research so you know exactly what you are signing up for. Does your cloud automatically encrypt your files? Do they provide information to the government if requested? Do they own their servers or do they rent from another company? While some users may choose a lapse in security for convenience, make sure you are fully knowledgeable before you sign up.
3. Use secure passwords
While this may seem obvious, it is often overlooked. Make sure your passwords for each cloud application differ and be sure to include a special character, an upper case letter, and a number. The best passwords are almost impossible to guess, and most importantly, make sure they go through a two-step verification system in case they are guessed incorrectly.
4. Encrypt your files
If you are not specifically using an application that encrypts your files, you should consider doing them yourself. This way, you will have another added level of protection in case a hacker gains access to your information.
There is no such thing as too much protection when it comes to using your cloud services online. If you have any questions or are concerned about your security online, contact our IT services professionals today.
It is no secret that we live in a technology-filled world. But with these technological innovations comes a higher risk for cyber crime and data breeches. In fact, security, cloud computing solutions, and mobile devices are the top three IT services business owners are focusing on over the next year. However, the new year is just around the corner and with that in mind here are some security trends that are set to take over in 2017.
IOT non-human devices with weaker security will increase as they are being used more and more in drones and botnets. While there is no easy fix for this problem as there are just too many weak security options on the market, experts are hoping the owners of these technologies will follow simple instructions, such as using complex passwords and keeping up with vendor updates to protect themselves and their sensitive information.
Gone are the days where a single virus would ruin one computer at a time. Cyber hackers are becoming more and more adept at carrying out larger attacks, so ransomware is on the rise. These virus strains are so powerful that they can wipe out all the information on thousands of computers at a time. Whats worse is that the majority of these strains are undetectable and cannot be prevented until it is too late.
Unfortunately, human error is a huge security risk. Lack of training and proper precautions can compromise entire systems, including all of a company's important data. In order to prevent this, business owners can invest in anti-virus and backup solutions, while providing adequate training for all employees. Or, if that is too difficult, consider placing limits on who will have access to the important data.
In order to prevent the unexpected, it is important to utilize network consulting services and choose the right cloud computing solutions for your business. IT consulting will provide you with the right cloud services, so you never have to worry about losing important data or putting your client's information at risk.
If you are interested in finding out how cloud computing solutions can help to secure the infrastructure of your business, contact the professionals at MVP today.
Whether you run a small retail business or a massive ecommerce corporation, the holiday season can be the most wonderful time of the year. More so than any other season, it's important for your business to have satisfactory IT support during the holiday rush. A spike in web traffic and transactions are typically a good thing, but if your current IT services aren't up to the task, the consequences can can wreak havoc on your company's web presence -- and your overall sales.
That's why it's imperative that your IT support company understands the potential pitfalls your company's website could face this season and that they have the right solutions, should these incidents occur. Here are three of the top reasons why your retail business needs better IT consulting and support this holiday:
In many industries, the holidays mean an increase in web traffic and sales. In fact, holiday sales often account for a significant portion of a company's revenue stream for the entire year. That's why it's so important that your website is functioning properly and is totally accessible on countless platforms. If customers are having trouble navigating your website or placing an order, they're going to look elsewhere for products or services. If something on your site isn't working the way it should, you need an experienced IT support company to tackle the issue before the rush.
With increased spending comes the need for increased security measures, especially if you handle transactions online. Identity theft tends to occur a lot during this time of year, and small businesses aren't safe from attacks. In 2013, an average of 82,000 new malware threats occurred every day, and the numbers have only increased over the last few years. IT support companies can ensure that your website is secure and that any threats are taken down before they take over your system. If you fail to protect your customers and your business's sensitive information, the consequences can haunt you all throughout the new year.
If your server goes down during a peak time, that's bad news for your business. It's even worse if your IT support is on holiday, too. That's why it's so critical to have a competent IT support firm working for you. They'll be able to quickly diagnose and fix problems before a widespread outage takes down your bottom line. They can also advise you on the benefits of cloud computing services to make sure that your site doesn't experience frequent issues due to web activity that's unrelated to your site.
Are you getting enough out of your current IT support company? If not, now's the time to make a change. To find out more about our IT support for retail businesses, contact us today for a consultation.
Whether we like it or not, the holidays are fast approaching. Now that Christmas and Hannukah are just a couple of weeks away, consumers across the nation are pulling out their wallets out and looking to spend.
So what does that mean for your small business? That you have to be as prepared as possible for the influx of consumers coming to your website! In order to handle all these potential customers, it is more important than ever to make sure your website is as optimized as possible and your search engine optimization is in tiptop shape. Here are some steps to take, to ensure your website and SEO solutions are both ready for the holidaysL
Some business owners believe they don't have to worry about SEO until closer to the holiday season, but SEO is a long-term solution, not one that typically yields quick results. The holidays will fly by fast, so once you have chosen holiday specific keywords, write your onsite content and get it posted. The longer you wait to put those keywords into action, the less impact it will have on your website. You'll likely need to start making changes at least 45 days before a major holiday -- but if it's too late for your business this year, don't worry. You can still utilize other internet marketing solutions, like pay-per-click advertising.
It never hurts to hint at what is to come! This will create hype for your clients and encourage them to check back on your website regularly. Even if you have not completely finished your holiday prep, a quick sneak peak or sale announcements will add a buzzworthy value to your website.
It is important to invest in routine network consulting services in order to make sure your site is performing the best it can. This includes checking the quality and quantity of your links, what keywords are ranking, and if you have shareable content. Plus, you will want to make sure you have a responsive web design, as 40% of consumers will abandon a web page if it takes more than three seconds to load. To complete an onsite audit efficiently, an IT support firm that specializes in search engine optimization will be able to work with you with all you need.
Keep an eye out for our next segment on search engine optimization tips for the holidays!