It's easy for anyone to be connected via mobile applications. The worldwide revenue from these apps is estimated at about $35 billion, and this is including the ever-popular social media sites Facebook, Twitter, Instagram, and LinkedIn, to name a few.
Social media is often seen as a casual tool for staying connected, but in reality it's crucial to building a professional web presence online. When used correctly, Search engine optimization and social media can be an incredible and helpful tool. Here's how.
1. Grows the number of followers you have
The number of followers you have greatly impacts your rankings. The more people who click on your website, the better! Plus small businesses have a little bit more of an advantage compared to mullion-dollar corporations in that Google can determine the quality of your followers. Even though quantity is not always the best when it comes to followers, it is incredibly easy to build your follower base with social media. By posting relevant articles, helpful tips, and open inquiries, you will soon have an interactive following which will share your information and help build your authority for potentially new followers.
2. Encourages external links
Social media encourages clicks to your website, which will diversify the backlinks you already have. Think of your social media accounts as a broadcast network, and the more viewers you have, the better! Your end goal is to improve your social reputation, which will in turn help you rank better within Google's algorithms as they will look for more authoritative websites.
3. Helps local SEO
Because you are a small business owner, it is important to think of your SEO solutions. What do you want to gain by investing in an SEO company and IT support? One SEO detail you need to focus on is local visibility, as you will want to attract viewers in your general location! Social media provides the perfect opportunity to engage your business within the local community, and by making updates whenever you are doing something in your town your viewers will be able to see it. After a while, this will go a long way in terms of boosting your local search engine optimization and more clients will come knocking at your door.
Looking to invest in search engine optimization services for your small business? Contact our specialists today!