Whether you run a small retail business or a massive ecommerce corporation, the holiday season can be the most wonderful time of the year. More so than any other season, it's important for your business to have satisfactory IT support during the holiday rush. A spike in web traffic and transactions are typically a good thing, but if your current IT services aren't up to the task, the consequences can can wreak havoc on your company's web presence -- and your overall sales.
That's why it's imperative that your IT support company understands the potential pitfalls your company's website could face this season and that they have the right solutions, should these incidents occur. Here are three of the top reasons why your retail business needs better IT consulting and support this holiday:
In many industries, the holidays mean an increase in web traffic and sales. In fact, holiday sales often account for a significant portion of a company's revenue stream for the entire year. That's why it's so important that your website is functioning properly and is totally accessible on countless platforms. If customers are having trouble navigating your website or placing an order, they're going to look elsewhere for products or services. If something on your site isn't working the way it should, you need an experienced IT support company to tackle the issue before the rush.
With increased spending comes the need for increased security measures, especially if you handle transactions online. Identity theft tends to occur a lot during this time of year, and small businesses aren't safe from attacks. In 2013, an average of 82,000 new malware threats occurred every day, and the numbers have only increased over the last few years. IT support companies can ensure that your website is secure and that any threats are taken down before they take over your system. If you fail to protect your customers and your business's sensitive information, the consequences can haunt you all throughout the new year.
If your server goes down during a peak time, that's bad news for your business. It's even worse if your IT support is on holiday, too. That's why it's so critical to have a competent IT support firm working for you. They'll be able to quickly diagnose and fix problems before a widespread outage takes down your bottom line. They can also advise you on the benefits of cloud computing services to make sure that your site doesn't experience frequent issues due to web activity that's unrelated to your site.
Are you getting enough out of your current IT support company? If not, now's the time to make a change. To find out more about our IT support for retail businesses, contact us today for a consultation.