Whether we like it or not, the holidays are fast approaching. Now that Christmas and Hannukah are just a couple of weeks away, consumers across the nation are pulling out their wallets out and looking to spend.
So what does that mean for your small business? That you have to be as prepared as possible for the influx of consumers coming to your website! In order to handle all these potential customers, it is more important than ever to make sure your website is as optimized as possible and your search engine optimization is in tiptop shape. Here are some steps to take, to ensure your website and SEO solutions are both ready for the holidaysL
Start now rather than later!
Some business owners believe they don't have to worry about SEO until closer to the holiday season, but SEO is a long-term solution, not one that typically yields quick results. The holidays will fly by fast, so once you have chosen holiday specific keywords, write your onsite content and get it posted. The longer you wait to put those keywords into action, the less impact it will have on your website. You'll likely need to start making changes at least 45 days before a major holiday -- but if it's too late for your business this year, don't worry. You can still utilize other internet marketing solutions, like pay-per-click advertising.
Use holiday previews
It never hurts to hint at what is to come! This will create hype for your clients and encourage them to check back on your website regularly. Even if you have not completely finished your holiday prep, a quick sneak peak or sale announcements will add a buzzworthy value to your website.
Have an onsite audit
It is important to invest in routine network consulting services in order to make sure your site is performing the best it can. This includes checking the quality and quantity of your links, what keywords are ranking, and if you have shareable content. Plus, you will want to make sure you have a responsive web design, as 40% of consumers will abandon a web page if it takes more than three seconds to load. To complete an onsite audit efficiently, an IT support firm that specializes in search engine optimization will be able to work with you with all you need.
Keep an eye out for our next segment on search engine optimization tips for the holidays!